Same Menu Price: Why Zedfo Doesn't Mark Up Your Food

The hidden gap

Most people in Kathmandu have noticed it: the same momo plate costs more in a delivery app than on the restaurant's own menu. The difference is rarely explained. It is simply built into the price, and the delivery fee comes on top.

That gap teaches customers that ordering online means paying a premium they cannot see. Over time it erodes trust — in the app, and sometimes in the restaurant too.

The rule we chose

On Zedfo, food is listed at the same menu price set by the restaurant. No inflated menu prices. No hidden charges. What you pay for delivery is shown as delivery, not folded into the food.

It sounds simple. It is also a constraint we accepted on purpose, because it forces the platform to earn its keep honestly rather than quietly.

What it commits us to

Keeping prices honest means our operations have to be efficient: smart routing, good tools for restaurants, and a delivery fee that reflects real costs. If the model only works by marking up food, the model is wrong.

Why it matters

Fair pricing is the first promise of what I call the fair delivery movement. Customers should be able to trust the number they see. Restaurants should not have to choose between their walk-in prices and their online prices. That is the platform Nepal deserves.