Founder Reflections1 min read
Built in Nepal, for Nepal
Why I chose to build a delivery platform here.
A local problem
Delivery in the Kathmandu Valley has its own realities: narrow streets, scattered addresses, small family-run restaurants, and customers who compare every price. Products designed elsewhere tend to treat those as edge cases. Here, they are the whole case.
Building close to it
Being here means we hear from restaurant owners, riders and customers directly. When a menu is wrong or a delivery is late, the feedback is a conversation, not a ticket. That closeness is an advantage I want to keep as Zedfo grows.
More than food
Food is where Zedfo starts. The same app already carries daily essentials, grocery, medicine and fashion, with home services to come. The goal is one honest place to get what you need, delivered by people from your own city.
What I hope it proves
That a Nepali team can build a platform people here prefer — not because it is local, but because it is fairer and works better for them.
Keep reading
More essays
Business Strategy2 min read
Same Menu Price: Why Zedfo Doesn't Mark Up Your Food
Ordering online shouldn't cost more than walking into the restaurant. Why we chose the restaurant's own menu price — and what that commits us to.